To create a good domain name many factors are put into consideration.First of all you must have a reason for setting up a domain. And this reason could fall into any of this two broad categories;
1.) For business reasons
2.) For personal uses
To pick a domain name for a business purpose/reason, there are certain factors that will help you pick a good domain name, these includes;a.) What type of online business do you intend running with your domain- the type of business you wish to do online will definitely affect what you pick as your domain name, this is because your domain name has to be related to what ever business you do. For example you don’t expect people who are looking for health related issues to visit a domain that bears a name on real estates.b.) Use .com domain tags for domain business- this is because domains using the .com tags have universal acceptance compare to others like .org, .net, .ng, e.t.c. Must people who come online are familiar with .com tags after every domain/website name and it is by far the most marketable. Therefore there is the tendency that someone who wants to remember your domain name may mistake it to end with a .com tags when your domain ends with a .net, or .org.c.) Avoid similar or familiar domain names- why you should avoid similar domain names is that a company may also be using that name and they may press against you to relinquish your domain especially when they have all it takes to do so. So to avoid you having a bad turn around in your business online after a little success avoid the similar domain names.d.) Catchy domain name- to attract people to your domain it must be catchy in the sense that it is easy to read, understand, interpret and remember. You domain should be once that makes people curious to know what it’s all about. Make it short.e.) You domain name should suggest what it is all about- if your domain is on political issues it should have a name that will suggest it is politically inclinedf.) Be specific about your domain name- to increase value to your domain and there by draw goo traffic to it, it should be a domain that tell what area it is focused on e.g. if you deal on Nissan motors instead of making your domain for example autodealers.com you should make it more specific like nissanautodealers.com.g.) Use common names- use common words that are familiar to people so as to help increase traffic to your site.
NOMNSO MUOKA
PICKING DOMAIN
The criteria you use to pick a good domain name depends on how you want your domain name to work for you. For instance, if your focus is going to be on using the domain name to tell search engines about the nature of your web site, then you will most likely take a different approach than if you were choosing a domain name that is easily memorable. My personal preference is to integrate the two approaches as much as possible.
Picking a Good Domain Name for Search Engines
Search engines have gotten much smarter over the years, but they are still fairly limited when it comes to finding information in a domain name. However, there are certain techniques you can use to improve a search engine's ability to parse useful information out of your domain name.
Use Keywords In Your Domain Name
Using keywords in your domain name is a great first step when it comes to search engine optimization in general. For example, say you run an ecommerce web site that sells used books about web design. When people use a search engine to find your web site, they will be using keywords such as "used books" and "web design". These are the keywords you want in your domain name.
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Use Separators Between Keywords in Your Domain Name
Search engines use automated programs to interpret, or "parse", the information on your web site. When they look for information in your domain name, they look for recognizable separators between keywords in order to determine what the keywords are. In a domain name like the one used above, for instance (www.usedwebdesignbooks.com), all of the keywords run together so the search engine doesn't know what the individual words are. They could be "us" and "sign" and "boo" for all the search engine knows. In the following example, however, the search engine can see an active separator between the keywords:
www.used-web-design-books.com
The best character to use to separate these words is a dash, most likely because dashes are used to separate words like "high-flying", so a search engine will interpret the dash as a space.
Picking a Good Domain Name for People
When you're trying to pick a good domain name for people, the trick is finding a domain name that is memorable. Most of the simplest, easiest to remember domain names - like single words and 4-letter acronyms - have already been taken, so you will need to be a bit creative to find a domain name that people will remember.
Use a Short Domain Name
Most of the time, the shorter the domain name is, the easier it is to remember. This isn't always the case, but it's a good principle to work by. Lets use the used web design book store example here again. Some easily memorable names might be:
www.ubwd.comwww.webbook.comwww.gooddeals.com
Another useful technique involves using outrageous or strange domain names, that don't necessarily have anything to do with the actual subject matter of the web site. These kinds of domain names work great on T-Shirts and hats.
As I mentioned earlier, I find that trying to find a domain name that is effective with search engines and is also easy to remember is the best route to take. This of course requires the most creativity and experimentation, but is the best technique to use in the long term.
Picking a Good Domain Name for Better Search Engine Placement
How to pick a good domain for better search engine placement as part of optimizing your site for the search engines during the design phase.
For the perfect domain name matchup in a search engine so that a page of our "Alfa Romeo Alfetta" website comes up #1 in the search results, the website would be named:
www.alfa-romeo-alfetta.com or www.alfaromeoalfetta.com
The website name would equal exactly the keywords in the search. Picking the correct domain name for a website is a good first step and can help a lot in how near the top of the search engine rankings your site shows up when someone searches for your key words. It certainly won't hurt to have a great domain name that exactly describes your website, especially for a new website.
You can find out which domain names are available by going to this site: Domain Tools or Domain Name Soup. Enter possible names for your website. If the domain name is taken, it will tell you. Sometimes you can buy a domain name that is for sale, but watch out for scams. Someone tried to sell me www.wiar.com (which would be a lot easier to tell someone than "words in a row dot com" when I'm on the phone) but they wanted $40,000 for that short domain name. I laughed if off--it's not worth that much to me.
When you find a good domain name is available, you can go to www.registerwizards.com or GoDaddy and register it cheaply and easily. Play around with some other names for your site -- get creative, and don't forget about the .net and .org and .biz possibilities. If you'd like help registering a domain name, feel free to contact us. We can even do it for you, for a small fee.
(As an aside: If you need a good dedicated server for your site, the best one we've found, and the one we use and recommend to our clients, is Data393 They offer a lot of practical features and are very responsive--and are inexpensive as dedicated servers go. Most websites DO NOT need dedicated servers, however. If you do happen to need the absolute top of the line in website hosting, use Rackspace, which offers "fanatical support".)
We also recommend 1and1 web hosting, and GoDaddy is also acceptable (don't sign up for the Website Tonite service at GoDaddy - your site will not do well in the search engines if you do). Be sure you specify that you want a static, dedicated IP address for your site.
Some people frown on using hyphens in a domain name--but hyphens can work fine as part of a domain name. That said, in our experience, using more than two hyphens in a domain name can be bad and get a site penalized at Google. Some of the search engines recognize the words between the hyphens in a domain name and give your site better placement for them. Every little bit helps. There does not seem to be any problem using as many hyphens as you want in PAGE names.
You have the option of using this second domain name for your site solely for the purpose of registering it with the search engines for good placement of your website. So what if it ends in .net or .org, or has hyphens in it -- who cares? It won't matter. For your normal marketing purpose, you can always stick with the domain name you already have, ending in .com and without any hyphens. It's true that most people will think your website should end in "dot com", and it can be a real hassle to have to tell them there are a couple of hyphens in it every time you tell someone your URL. To illustrate how this works: if you click to www.search-engine-friendly.com, it will take you to our Words In a Row website.
Duplicate domains: it's not a good idea to try to get 50 domain names with your keywords in them, and register them all with the search engines, pointing to the same website or duplicate content. This is, in fact, a very bad idea. It's a form of spam called "domain name spam" and to be avoided at all costs. If you've already done this, contact us for how to handle by setting up an IP funnel, so that you don't get penalized for it at Google.
If you have already registered a domain name and it is not what you'd like, don't despair. You can register as many domain names as you like for $15.00 each per year through www.registerwizards.com or GoDaddy and have them all point to the same website (IP address). A lot of the good domain names are gone, but if you find a better name than the one you have, great! Snag it and have it point to your IP address. If not, write this step off and move on! For example, we bought the domain www.wordsinarow.com back in 1996. We also bought www.search-engine-friendly.com, and sometimes use that domain instead. Both of them point to our website. At some point we may switch over to using only www.search-engine-friendly.com, but we haven't done so to date. Technically it is not difficult to make the switch and make sure that all the Google PageRank from all the thousands of links to our site are carried over to the new domain; frankly I don't think we'd get very much of an improvement of Google rankings out of making such a switch, so we haven't done it.
How to pick a Domain Name that even your Granny will remember
Have you ever wanted to go to a site that you were visiting the other day, but for the life of you, you can’t now remember? No, it’s not time to pack it in and start taking more fish oil for forgetfulness – the truth is that the domain name that you were thinking about just wasn’t that memorable!
When you are starting an online business or putting an existing business online, you will find that there are plenty of reasons for you to be concerned about the domain name that you are going to be choosing. Your domain name can make the difference between mediocre sales and spectacular one, and once you have picked it, you will, for the most part, be stuck with it. I’ve found that your domain name is part of your brand strategy as well as part of the way that people identify you, and if you want everyone to keep you in mind, no matter what their memory is, you’ll find that you need to keep a few things in mind.
Should I Use Dashes?
You’ll find that one way to break up the URL and to get a more commonly worded domain name is to break up the domain name with dashes. While there are some successful websites that do this, you’ll find that there are reasons to avoid it. It is generally understood that websites with dashes look less professional than ones without, and you will also find that for the most part, typing in the dash will be a bit more difficult for your customers. While this isn’t a huge thing, you’ll find that this small bit of difficulty can make a difference. Unless your business actually has a dash in the name, avoid this convention.
Choosing the Extension
When you go to choose your domain name, you’ll find that you have a choice between addresses and their extensions. If at all possible, you’ll find that choosing the .com extension is going to work the best for you. While choosing the .net or .org option could also work, you’ll find that generally .net is best for Internet or tech related business and .org usually refers to a non-profit organization of some kind. You’ll also find that if you are looking to market only to a particular country that you can pick a country specific extension, like .ca for Canada and .fr for France.
Subject of the Domain Name
Your domain name should reflect directly on your business. For instance, your company’s name can be made into your domain name, unless it has already been taken. You’ll find that this will cut down on confusion. If you cannot get your company’s name, you may want to take a look at what your company does. When someone looks at your URL, they should have a rough idea of what you do, whether it’s computer repair, clothing alterations or cheese sale!
Things to Stay Away From
The more variables that happen to be in your domain name, the more difficult people are going to find it. In my experience, you should never use abbreviations unless they are extremely obvious and you should stay away from numbers as well. This makes it easy for your customers and for the search engines to find you and this can go a long way towards getting your traffic where you want it.
Shorter Is Better!
Remember what I was saying before about the memory issue? The truth is that most people don’t have great memories and if their friend mentioned something about your site, they are going to want to get back to it. If they can’t remember it, on the other hand, everyone’s got problems and you will find that you want to avoid this at all costs. Keep it as short and as recognizable as you can. Balancing between a good length and a memorable name can be a bit tough, but it is important to keep in mind.
Choosing the right domain, one that even your grandmother can remember is extremely important if you want to do some Internet marketing. Lots of people are looking to make sure that they can get the right results when it comes to putting their work online, so get off to a good start with a domain name that is easy to remember!
I hope you find this post useful and as always - you’re more than welcome to post your feedback in the comments
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